Product explainerScripting · Recording · Posting
01 / Brand campaigns
Make the product
make sense.
Content strategy, creative production and team coordination for Kem.
- Client / channel
- Kem
- Work
- Content strategy · Team leadership · UGC
- Evidence snapshot
- Campaign figures from Mustafa’s media kit
8MCampaign views / 12 days
70KFollowers across managed accounts
2Instagram accounts coordinated
Campaign and managed-account figures supplied by Mustafa in his media kit.
At Kem, I connected the content strategy to the day-to-day creative: writing scripts, recording videos, managing the calendar and helping the team deliver. The work spanned the brand’s English and Arabic Instagram accounts.
My contributionFrom the idea
From the idea
to the execution.
- Scripting, recording, editing and posting brand video content.
- Leading and coaching a team of videographers and editors.
- Sourcing and managing UGC creators.
- Managing the content calendar for @kem and @kem.arabic.
- Working within a brand-provided budget and reviewing campaign analytics.
- Using Runway to create AI-assisted visuals.
The approachDifferent formats.
Different formats.
A clear voice.
Translate product features into clear stories, then adapt the delivery to the audience. Product explainers, premium-card creative and creator-led videos formed part of a coordinated publishing calendar. The Tether-related work was produced in the context of Kem’s investment announcement.
The published workSee it
See it
for yourself.
Open a video to watch it and read the context.
The evidence
behind the creative.
Mustafa’s media kit reports 8 million views in 12 days around Kem’s follow-up investment round with Tether, and 70,000 followers across the two Instagram accounts he managed. These describe campaign reach and managed account audience; the follower figure is not a claim that he acquired every follower. Dated campaign reports can add acquisition and retention detail when available.