Study the fans.
Build the campaign.
A $2,500 UGC pilot proposal built from audience research.
- Client / channel
- TapBlaze · strategy pitch
- Work
- Strategy pitch · Creator sourcing · Budget planning
- Evidence snapshot
- Public strategy walkthrough · October 2026
Planning figures from Mustafa’s published strategy walkthrough.
A proposed UGC pilot for Good Pizza, Great Pizza. I studied organic fan content and built a plan around the formats people were already watching, with sourced creators, a budget and a review process.
From the idea
to the execution.
- Reviewing 12 organic fan-made videos to identify repeatable formats.
- Developing cozy ASMR walkthrough and insider-meme creative concepts.
- Sourcing creators to fit the proposed formats.
- Planning a $2,500 pilot budget, campaign workflow and review period.
- Defining a measurement plan around downloads, daily active users and content performance.
Different formats.
A clear voice.
Use existing audience behavior to shape the brief. The proposal tests two established fan-content formats with selected creators, then uses a review period to decide what could scale in the U.S. market.
Research. Budget.
Creative direction.
A four-minute walkthrough of the proposed UGC pilot.
Watch the strategy pitchThe evidence
behind the creative.
This is a strategy pitch and planning sample. The walkthrough demonstrates the research, creative direction, creator selection, budget and measurement plan. Campaign results are not claimed.